Description

Shape the Story: Director of Culture & Experience at the New Outbound Sedona Outbound Sedona is not just a hotel; it’s an immersive, adventure-driven elevated experience rooted in one of the world’s most stunning landscapes. Currently undergoing a thoughtfully curated redesign and slated to open in spring 2026, we are preparing to redefine hospitality in Sedona—through storytelling, connection, and a truly place-inspired guest experience. We are searching for a Head of Culture & Experience—a visionary marketer, community connector, and experiential creator—who will bring the Outbound brand to life at the property level. This is a marketing-forward leadership role designed for someone who thrives in pre-opening environments, builds authentic partnerships, and knows how to shape a brand from the inside out. Position Summary - The Director of Culture & Experience leads all property-level marketing strategy, content creation, and community engagement initiatives for Outbound Sedona. This role also oversees on-property programming that authentically immerses guests in the spirit of Sedona. The position reports directly to the General Manager with a dotted-line partnership to CoralTree Hospitality’s Brand & Marketing team, ensuring alignment across digital, experiential, and community-driven initiatives. Responsibilities: Marketing Leadership & Strategy Develop and execute the property’s marketing plan including digital channels, brand storytelling, advertising needs, and local partnerships. Lead all content development including website updates, email campaigns, and social media collaborations. Manage relationships with media partners, influencers, photographers, videographers, and the Sedona Chamber/DMO. Ensure all digital and print collateral reflects Outbound’s personality and brand standards. Use analytics to evaluate marketing performance and adjust strategies based on engagement, demand patterns, and KPIs. Partner with CoralTree’s Brand & Marketing team on larger campaigns, creative needs, brand initiatives, and messaging consistency. Cultural Programming & Guest Experience - Create, plan, and execute on-property events, signature programming, and seasonal activations that reflect the Outbound ethos of nature, adventure, and community. Build and nurture relationships with local guides, artisans, makers, wellness practitioners, and small businesses to deliver authentic guest experiences. Support experiential sales efforts by curating cultural touchpoints that enhance group and leisure stays. Work alongside Operations teams to ensure seamless implementation of events, activations, and guest-facing experiences. Storytelling & Content Creation - Capture photography and short-form video content that showcases the resort, activities, and Sedona lifestyle. Write compelling copy for digital platforms, print collateral, and campaigns that highlight the property’s unique culture. Act as the on-property brand ambassador, championing consistency across all touchpoints and ensuring every message conveys the Outbound Sedona voice. Community & Brand Engagement - Represent Outbound Sedona within the local community through partnership development, networking, and event participation. Support familiarization trips, media visits, adventure collaborations, and influencer stays. Participate in local tourism events, business networking functions, and community activities that elevate Outbound Sedona’s visibility. Operational Collaboration & Reporting - Participate in weekly leadership, commercial, and pre-opening strategy meetings. Assist with marketing reporting, KPI tracking, and quarterly updates. Communicate market insights, trend shifts, and partnership opportunities to the General Manager and CoralTree Marketing leaders. Support operational readiness during the pre-opening phase including photography needs, brand rollout, signage, and event preparation. Qualifications - Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred. 5–7 years of experience in hospitality marketing, lifestyle branding, community engagement, or cultural programming. Strong digital marketing skills with experience in content creation, social media strategy, and marketing campaigns. Proven ability to create events, activations, or partnerships that enhance guest experience and strengthen community ties. Excellent storytelling, communication, and visual-content skills. Highly organized, flexible, and comfortable navigating a fast-paced pre-opening environment. Experience working in resort, adventure, outdoor, or lifestyle-driven hospitality is a plus. Local market knowledge or a strong curiosity for Sedona’s culture, landscape, and creative community. Work Environment - Full-time, on-site role at Outbound Sedona or within the Arizona market. Requires local travel for partnerships, content capture, and community events. Must be comfortable walking the property, attending outdoor activities, and supporting event setups. As a valued member of the CoralTree team, you’ll receive a comprehensive benefits package including: Team member free room night program for stays within the CoralTree portfolio Group medical, dental, vision, life, and disability benefits Participation in a pre-tax flexible benefit plan for healthcare and dependent care Employee assistance program Paid time off/sick time Participation in a 401(k) plan with a company match